🚀 Go-To-Market (GTM) Plan Template

A clear, step-by-step framework to successfully launch your product or service into the market. This template helps align teams, define positioning, and execute marketing and sales strategies for maximum impact.

📌 1. Executive Summary

• Product / Service name:

• Launch date:

• Core value proposition:

• Target audience summary:

• Success metrics (KPIs):

🎯 2. Market Analysis

• Target Market: Define customer segments, demographics, and psychographics

• Market Size & Trends: Key statistics, opportunities, and growth potential

• Competitive Landscape: Major competitors, positioning, and gaps

🗣️ 3. Customer Persona(s)

• Name & role (e.g., “Tech-Savvy Marketer”)

• Pain points & needs

• Buying motivations

• Preferred channels

🌟 4. Value Proposition & Messaging

• Core product benefits

• Differentiators vs. competition

• Key messaging pillars

• Elevator pitch

🛠️ 5. Product Readiness

• Product features & benefits overview

• Pricing model

• Packaging or delivery format

• Support & onboarding readiness

📢 6. Marketing Strategy

• Launch campaign theme

• Content strategy (blog, video, PR, ads, social media)

• Channels (organic, paid, partnerships, influencers)

• Timeline of marketing activities

💼 7. Sales Strategy

• Sales model (direct, online, partners, resellers)

• Sales enablement materials (deck, demo, FAQs)

• Training & onboarding for sales teams

• Incentives / promotions

🤝 8. Partnerships & Distribution

• Strategic alliances

• Distribution channels

• Retail / online presence

📊 9. Metrics & KPIs

• Revenue goals

• Customer acquisition cost (CAC)

• Customer lifetime value (LTV)

• Conversion rates

• Market share growth

📅 10. Timeline & Launch Phases

• Pre-launch (testing, buzz building, teaser campaigns)

• Launch (official release, PR, events, campaigns)

• Post-launch (retargeting, retention, upselling)

🛡️ 11. Risk Management

• Potential risks (competition, delays, adoption barriers)

• Mitigation strategies

✅ 12. Post-Launch Review

• Successes and learnings

• Adjustments to strategy

• Next steps for scaling

📂 Format & Delivery: Editable Word, Google Docs, or Notion-friendly structure.